IXIS is seeking an energetic analyst well versed in advanced data analyses and user experience precepts to fill the position of head Digital Strategy Analyst for the company. This role requires proficiency in both quantitative and qualitative data processes, with the overarching goal of identifying data synergies to derive and measure compelling digital strategies designed to move brands forward in the digital space.
This role is responsible for overseeing the execution and ongoing health of all data initiatives, including tool implementation and data collection, to guiding the analysis and synthesis of complex datasets. This role requires exceptional attention to detail to guide digital strategies from derivation through to implementation. The Digital Strategy Analyst will be required to traverse quantitative and qualitative data sets and effectively communicate research findings to guide decision-making for clients.
Create tracking strategies and oversee analytics implementations
Determine analytics tracking structure based on measurement objectives and business goals
Identify tracking opportunities for additional insight into specific user segments, behaviors, and multi-channel attribution
Understand and anticipate nuances of data implementation and reporting
Devise and build compelling data narratives in deck format
Utilize metrics associated with visitor segmentation, navigational analysis and engagement to build cohesive data narratives that provide insight into the end-to-end digital experience
Present findings via data visualizations, customized data narratives, and research briefs
Leverage multiple modes of data to connect points across a user's journey through the purchase or lead generation funnel
Anticipate and seek correlations among variables such as traffic sources, navigational patterns, content engagement to be leveraged for more customized digital experiences
Provide performance metrics and data-based recommendations for strategies
Work with key stakeholders to develop keen understanding of overarching business objectives and evaluate digital performance of clients across multiple brand touch points
Utilize pathing data to identify navigational behaviors and expose potential pain points in the end-user experience.
Provide data-driven diagnoses, exposing opportunities for sustainable optimization and quantify revenue gains based on importance and viability of technical initiatives
A solid understanding of quantitative and qualitative data gathering, analysis, specification, verification, and management practices
Proficiency with multiple analytics tools, including but not limited to Google Analytics.
Solid understanding of usability tenets and interaction design principles
Core critical thinking skills
Advanced Excel skills
Education and Work Experience:
B.A./B.S. required, ideally in multimedia, computer science, HCI or related field
5+ years supporting/devising complex interaction/experience design and digital strategies
Experience multitasking and prioritizing data initiatives with minimal guidance and instruction at times
Strong problem-solving skills and ability to adapt well in a fast-paced environment
Founded in 2012, IXIS is rooted in innovative processes for data-driven digital experience and strategic online planning. Our mission is to integrate and synchronize traditional and digital marketing initiatives to recalibrate and connect brands across converging media. We offer competitive compensation packages, flexible work schedule, and exceptional growth opportunities.