"Whatcha got? I'll trade ya!" ICON International takes the schoolyard swap to the corporate level. The Omnicom subsidiary, which engages in "corporate bartering," helps businesses offload excess or unwanted inventory and other assets by converting them into trade credits. Those credits can be used to buy media advertisement time or space, corporate travel, merchandise, or other products and services. Offering an alternative to cash liquidation, ICON's specialists in barter finance work across all industries to create an international forum for trade where one company's surplus may meet the market demands of another. ICON has worked for clients such as Hormel, McDonald's, and Travelocity.
The company has bartered unsold inventory ranging from vacuum cleaners to DVDs. ICON also trades real estate assets, receivables, sponsorships, and entire business units. ICON's relationship to Omnicom, an advertising company, gives it direct access to media services. It's no surprise then that ICON often trades the assets for media time on local and national TV, magazines, newspapers, digital media, and outdoor space.
CEO John P. Kramer and CFO Clarence V. Lee III literally wrote the book on corporate bartering. Their handbook, Unlock Financial Value with Corporate Barter, explains the ins and outs of corporate bartering, with the intent of bringing more companies into the barter fold. – less