Social Media Manager
Independent Television Service - San Francisco, CA

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ABOUT ITVS: Independent Television Service, Inc. (ITVS) is a nonprofit organization chartered by Congress to make unique and compelling programs for public television. ITVS brings to local and national audiences high-quality, content-rich programs created by a diverse body of independent producers. ITVS programs reflect underrepresented and underserved communities. (www.itvs.org)

JOB SUMMARY: ITVS is seeking a social media manager to help manage, engage and grow its social media audiences and platforms. The social media manager will help develop strategy on how to reach new audiences in an ever-changing media space. The manager will provide oversight and direction for social media strategy, including development of digital initiatives, and online audience engagement for ITVS and its various programming initiatives. As a source of deep knowledge in a dynamic social media environment and its trends, the manager is responsible for producing digital and engagement campaigns using compelling content for activating audiences, aligning strategies and resources both internally and with external partners.

In addition to leading the strategy to engage our various ITVS digital communities, the manager will own, strategize, implement and analyze ITVS’s five-time Emmy Award-winning series, Independent Lens social media presence.

RESPONSIBILITIES:

  • Oversee strategy and workflow for social media channels including Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, Google+ and others
  • Maintain a consistent brand voice in your multi-media story-telling
  • Manage and monitor social media advertising campaigns to ensure campaign delivery goals are achieved, including making optimization recommendations
  • Generate compelling community-building editorial content, and manage a schedule of online events and contests
  • Inform and support digital projects from inception to promotion with staff and filmmakers
  • Monitor trends in social media tools, applications, and new technology developments, making recommendations to grow online audience
  • Form new relationships with premier and niche websites and other key influencers to enhance digital marketing outreach
  • Prepare regular analytical reports on social media activity and its effectiveness and assist senior management in analyzing results
  • Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
  • Convene and lead regular social media meetings to develop marketing and engagement strategies
  • Create and enforce a social media policy for ITVS staff and provide social media best practices for key partners, and ITVS funded filmmakers
  • Listen and participate in online conversations and comments and escalate issues as necessary

DESIRED SKILLS:

  • A killer social media network, thrive in the Bay Area/Silicon Valley tech scene, and a love for the energy that this field brings
  • Strategic development experience
  • Equal parts creativity and discipline
  • Excellent writing and communication skills, going far beyond 140-characters
  • Ability to bring innovative ideas and creative solutions but also have a love for organization and attention to detail
  • Deadline driven, not get scared of multiple deliverables and can juggle many responsibilities at once
  • Impeccable attention to detail
  • Excellent research and organizational skills
  • Strong initiative with ability to work independently and as part of a team
  • Knowledge and passion for the ever-changing digital marketing landscape

QUALIFICATIONS:

  • 3-5 years experience as a social media marketer creating digital promotional plans including “hands on” tactical experience
  • 4 years experience in marketing, public relations, journalism, communications or related field
  • Preferred experience working in a creative ad agency, in-house agency or entertainment industry
  • A proven strategic and creative thinker who is focused on results
  • Experience organizing and implementing new processes and procedures
  • A strong interest in public media and independent film

TO APPLY: Please e-mail resume and cover letter with Social Media Manager/NAME in the subject line. No calls or direct emails to hiring manager. No relocation benefits provided.

ITVS is an equal opportunity employer


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About this company
The Independent Television Service (ITVS) funds, presents, and promotes award-winning documentaries and dramas on public television and...