As the Marketing Research Manager for the Indianapolis Airport Authority, I formulated goals, long range Market Research planning, and generated statistical reports for management using performance metrics. I expanded the Customer Satisfaction Program by identifying Key Performance Indicators (KPIs) and was able to make recommendations to improve passenger experience and overall customer satisfaction. Making data driven decisions, I streamlined data collection with the creation of a Microsoft Access database and saved the airport $100,000 in the annual marketing budget. The new database allowed for reports to be generated for any time period and measure passenger satisfaction levels. This information was used by department heads to implement actions for improvements. I also managed vendor relations with advertising agencies and vendors who provided other services, such as, conducting passenger surveys inside the terminal.