Dysfunctional and no purpose
art director, New York - September 15, 2015
I worked at Infusion for less than a year in the creative group, it's one of the worst professional experiences of my career. It's not a good agency. It feels more like a call-center. Horrid collaboration and planning process. There is a general lack of team mentality. They have what is called the creative group but really it's just a handful of creatives. Half of the creative staff are contractors or based out of the Poland production studio. The full team creative team is less than 10 people. There is no CD level UX person. There is no copywriter on staff. The two art creative directors resigned. There is one strategy CD left but that is it. It's very much a chop shop servicing the sales team. No group meetings assembled by leadership, no creative group meetings and culture is minimal. Seems to be a mass exodus happening.
There i a huge problem with account management or lack of account management. Right now the account people are just salesmen who throw everything over the fence to the creative group to solve or fix. Accounts are managed by project managers on a day to day level with no account management presence.
There a a few good brands but the majority of the work being done is proof of concept. A lot of lack luster thinking and purposeless work being created. Don't expect to learn anything here. Don't expect to win any awards and don't expect a clear path for growth.
The company seems lost, they don't know who they are. The creative group as a whole is a disaster. They need new Sr company leadership and new creative team leadership. Advice to senior management is to vacate your consultancy ways and hire leadership from recognized digital agencies to help re-shape the company.