Pros: location (if you live in the city or near bart), product superiority, small teams
Cons: lack of hr dept, % of developers to overall staff is below standard, comp for some roles is lower than standards, consistently under-achieving sales people are not fired.
Innotas is only 50 employees yet the management team and many of those employed have held much more senior roles. Innotas has big plans and if those come to fruition those involved will be rewarded with being apart of a company that Gartner lists in the Magic Quadrant and the employees recently voted Innotas one of the best places in the bay area to work. Overall a great gig if you are considering a start-up in the city.