Insignia Systems, Inc. markets in-store advertising products, programs, and services to retailers and consumer packaged goods manufacturers. The Company provides in-store services through the Insignia Point-Of-Purchase Services (POPS) in-store advertising program. Insignia POPS includes the Insignia POPSign program. Insignia’s POPSign is a national, account-specific, in-store, shelf-edge advertising program. Funded by consumer packaged goods manufacturers, the program allows manufacturers to deliver product information to consumers at the point-of-purchase. The brand information is combined with each retailer’s store-specific prices and is displayed on the retailer’s sign format. The combining of manufacturer and retailer information produces a call to action that gets consumers the information they want and need to make purchasing decisions, while building store, and brand equity.
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