To really promote a product, you need to get inside the brand. Interbrand is a leading provider of integrated marketing and advertising services focused on brand development. It offers research and identity consulting along with creative design services to extend the brand experience through packaging, logos, and marketing collateral (Interbrand Design Forum acts as its retail branding specialist). Interbrand also provides brand valuation and alignment services, as well as creative services aimed at interactive marketing efforts. The agency has almost 40 offices in more than 20 countries. Founded in 1974, it operates as part of the Diversified Agency Services division of advertising conglomerate Omnicom Group.
Interbrand has conducted branding work for such notable clients as McDonald's, AT&T, General Electric, Samsung, and Procter & Gamble. It was acquired by Omnicom in 1993 and during the decades of the 1990s and 2000s, it grew enormously by acquiring branding consultancies in Europe, South Africa, South America, and the Asia/Pacific. – less