Pros: latest gadgets at your fingertips!
Cons: politicaly inclined environment
A typical day at IDG consists of responding to customer inquiries, developing complex proposals for customers, and closing deals with the World's leading tech brands.
This is a hardcore sales driven environment that will advance your skill-set on how to close 6 - 7 figure deals. Also, as a technology insider, you get the opportunity to learn about – more... the latest trends, research, and gadgets that are coming to market, not to mention getting a first hand view on how these technologies are impacting the market.
Being in a sales driven environment can have its downside. Management has to remember that our primary function is as an information provider, not an advertising platform. Keep the business community up to date with the latest information without being afraid of being labeled as "controversial" and the advertising revenue will come.
Co-workers are extremely skilled and seasoned. They are always willing to help and share their knowledge from years of industry experience. Some of the more Sr. coworkers are, however, a bit stuck in the "old school" ways of developing new business and measuring performance. Sometimes I feel this company values seniority more than performance and great ideas.
The most difficult part of this job is not the actual function but dealing with the daily politics of working in a sales driven environment. Borders are drawn and cliques are made. Either you're against someone or you are with them, which can make the position draining at times.
The most enjoyable part of the job is the level of creativity you are enabled to with to work on client campaigns. From dealing with technology experts who are on the forefront of advertising trends to working with seasoned professionals who bring old-school values and are always about the bottom line. This company definitely gives you the freedom to develop elaborate campaigns that result in a high level of customer satisfaction. – less