You might say this company gets promotional items directly into mailboxes everywhere. Doing business as IWCO Direct, Instant Web provides a range of direct-mail marketing services, including printing, assembling, and mailing. The company also makes promotional plastic and printed paper products, phone cards, and envelopes, and it offers customized products with pull tabs, peel-apart adhesive messages, fragrance patches, and photographic-quality images. Other services include database management, automated sorting and mailing, and bindery services. IWCO Direct was founded in 1969 as Instant Services, Inc. Private equity firm Avista Capital Partners acquired the firm in 2007.
The company is focused on expanding its business through strategic acquisitions with funding from its private equity parent. In 2010 it purchased the US direct mail operations of Canada's Transcontinental for about $113 million, adding new facilities in Pennsylvania and California. (IWCO Direct also has operations in Minnesota. Through the acquisition, the company gained Transcontinental's Mail-Gard, adding communications recovery services to its offerings.
The communications recovery service complements IWCO Direct's existing direct marketing services, including its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare commingling and logistics management programs. The P.O.S.T. platform is designed to sort more mail to the five-digit level, reduce rates, and enhance direct mail responses, while RideShare is the company's mail consolidation and transportation program. – less