This company is blending up business with its fruit-filled drinks. Jamba operates the Jamba Juice chain, the leading outlet for blended fruit drinks with about 770 smoothie stands in more than 20 states, the Bahamas, Canada, Korea, and the Philippines. Its menu includes more than 30 varieties of custom smoothies (including Aloha Pineapple, Mango-a-go-go, and Strawberry Surf Rider) and Jamba Boosts (smoothies made with vitamin and protein supplements), along with other fruit juices and food items. Jamba Juice locations include freestanding units as well as on-site kiosks in high traffic areas, including college campuses, gyms, and airports.
About 300 Jamba Juice locations are company-owned, while the rest are franchised. In addition, the company has 35 JambaGo locations in six states.
Jamba Juice was a pioneering brand that helped create early consumer interest in smoothies and other blended juice beverages and capitalized on that association to quickly become a leader in the segment. It has carefully managed its brand as an upscale alternative to competitors such as Maui Wowi, Smoothie King, and scores of smaller chains.
Jamba has also focused on transforming its identity from smoothie outlet to healthy lifestyle brand. To help reposition its chain, the company added new food items to its menu in order to attract business in all day parts. The menu overhaul included the addition of breakfast items as well as healthy sandwiches and salads.
In early 2012, Jamba acquired premium tea company Talbott Teas. Jamba also has a partnership with Nestlé USA to sell a line of ready-to-drink beverages and smoothies.
The Jamba Juice chain was previously operated by the Jamba Juice Company until 2006 when it was acquired by Services Acquisition Corp. A publicly traded, blank check company formed by a group of investors, Services Acquisition purchased Jamba Juice for about $265 million in cash and changed the company's name to Jamba, Inc.
Fitness fanatic Kirk Perron opened his first smoothie stand in San Luis Obispo, California. Originally called Juice Club, the chain expanded to three stores by 1993 and changed its name to Jamba Juice two years later. (Jamba means "to celebrate" in Swahili.) – less
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