More than 100 brands of consumer products for inside and outside the home make Jarden beam. It makes a variety of branded consumer products, including Sunbeam and Oster appliances, Coleman outdoor gear, and First Alert home safety products. It also makes Ball canning jars, Diamond matches and plastic cutlery, Loew-Cornell art supplies, K2 snowboards, and Bee and Bicycle brand playing cards. Jarden sells its products primarily to retailers, such as Wal-Mart, Dick's Sporting Goods, and Target. It also supplies copper-plated zinc penny blanks to the US Mint and the Royal Canadian Mint. To further diversify its products portfolio, Jarden acquired the Mapa Spontex baby care and home care businesses from TOTAL.
Jarden operates its business through three segments: Outdoor Solutions, Consumer Solutions, and Branded Consumables. Outdoor Solutions focuses on making and marketing active lifestyle and outdoor-related products such as air beds, camping stoves, tents, inflatable boats, team sports equipment, and all-terrain vehicle gear, among other items. Its Consumer Solutions segment is responsible for manufacturing and distributing household products for making coffee, purifying the air, and slow-cooking meals. Branded Consumables concentrates on the basics, such as brooms, brushes, kitchen matches, arts and crafts paint brushes, home canning jars, and smoke and carbon monoxide alarms.
Pumping out new products is what keeps Jarden's bottom line healthy. As part of its strategy, the outdoor products maker expanded its line of Instant tents, which can be set up in up to 60 seconds, to include the largest shelters. Its Consumer Solutions segment is extending its reach of its core products to cater to trendy niche markets in consumer health, pet products, at-home food preparation, and single-serve coffee. As a result it expanded its Keurig single-serve coffee offering and introduced a new FoodSaver model for hunters and fishermen. Across its Branded Consumables business, Jarden focused on aerl-brand air filters and purifiers and Sunbeam pet electronics used to train pets.
Mergers and Acquisitions
Jarden has maintained a steady pace of acquiring companies with noteworthy names to add value to its stable of brands. The $415 million deal for Paris-based Mapa Spontex, completed in 2010, is no different. The French manufacturer's baby care products (such as baby bottles and nipples) carry the NUK, Tigex, and Lillo brands, its household cleaning items (sponges, rubber gloves) bear the Mapa and Spontex names, and its health care segment makes condoms under the Billy Boy name. The purchase has exposed Jarden to new product segments and helped to boost revenue from foreign markets, extending the firm's presence beyond North America to include Europe and Latin America (Brazil and Argentina). Jarden also completed two smaller purchases in 2010 with a combined value of about $270 million: Aero Products International, a maker of air-filled mattresses, and Quickie Manufacturing Corp., a supplier and distributor of cleaning tools and supplies. Previously, Jarden focused on accumulating outdoor and recreational brands. Jarden paid about $1.2 billion for outdoor products maker K2, which is known for its global reach with such brand names as Rawlings, Penn, Shakespeare, Völkl, and Worth. Jarden bought K2 back in 2007 to extend its reach nationally and internationally. The acquisition was also the largest of about 20 it had completed during the prior decade, such as its purchase of Pure Fishing, a family-found firm, for more than $300 million.
The Mapa Spontex purchase helped boost sales in the company's branded consumables segment by a robust 70%, while Jarden's overall sales increased by almost 17% to more than $6 billion in 2010 vs. 2009. Sales in the company's other two business segments: outdoor solutions and consumer solutions increased by about 9% and 2%, respectively. The strong sales growth overall in 2010, vs. the year earlier period, marked a turnaround for the consumer products company, which saw its combined US and international sales decline by about 4% in 2009 vs. 2008 due to the downturn in the global economy and stalled sales of consumer products. Still net income and cash flow both declined in 2010 vs. 2009. The decrease in net income was primarily due to charges related to Jarden's operations in Venezuela. (In early 2010 the Venezuelan government devalued its currency relative to the US dollar.)
Teachers Insurance and Annuity Association - College Retirement Equities Fund owns more than 12% of Jarden. FMR LLC holds another 10% stake in the company.