The Social Media Manager serves as a member of our growing social media marketing team based in our Los Angeles office. You will be the primary social media community manager for 2-3 consumer facing brands as their agency of record (AOR) and be responsible for making your brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality. Main responsibilities will be end to end management of leading social platforms such as Facebook, Twitter, YouTube, Tumblr, Pinterest etc., providing engaging content, daily moderation of posts, devising and implementing social promotions, managing outside vendors and partners for custom Facebook application development, identifying and communicating with key bloggers and influencers, providing daily customer service or escalation as needed and weekly or monthly reporting of results versus key client benchmarks.
You will interact directly with the client brand team as well as interface with their media buying agency, coordinating and managing social advertising content and ongoing optimization. From time to time, you will work to support our business development team on prospective client opportunities in terms of ideation, insight and social marketing strategy and planning.
Moderation & Customer Service – Moderate questions, comments, and general feedback within the community, passing along relevant responses to agency clients or directly to consumers and removing any feedback that does not fall in line with community rules.
Content Calendars / Editorial – Responsible for writing editorial copy, blog posts, marketing messages, product descriptions, etc. to post and distribute to the community. Calendars are typically produced weekly for internal and client approval.
Incentives / Promotions – Implement social property promotions including coupon codes, free merchandise, conduct polls, sweepstakes opportunities, products for review, free samples, etc. and be responsible for managing the page/app setup, legal rules, winner selection, notification and fulfillment, as needed.
3rd Party Vendor Management – Identify and manage outside vendors from concept, through testing and deployment, in areas such as custom Facebook application development, webisode development, customer reviews plug-ins, social CRM and mobile marketing per the needs of each campaign.
Influencer / Blogger / Brand Ambassador Programs – Identify through research and social tools the most active and relevant fans/followers of a client’s brand who can serve as paid or unpaid influencers Bloggers / Influencers might receive exclusive content, exclusive client access, promotional items or be paid in some cases, to provide social media posts, photos, video content and/or market research feedback for our clients.
Reporting – Produce regular client and internal reports regarding your community management performance vs. client benchmarks using key reporting tools
Social Strategy & Planning – Work with your assigned client team or business development team to provide social strategy, ideation, planning, competitive benchmarking, etc. in support of new business opportunities.
Desired Skills & Experience
Marketing Work Experience: 4+ years of work experience, preferably at a consumer marketing (B-to-C) agency such as a pure play social media marketing agency, public relations (PR), advertising, digital promotions, or an interactive / new media agency and/or directly for a consumer facing Fortune 500 brand.
Community Management Expertise: 3-5 years of hands-on, successful management of social media communities and campaigns on Facebook, Twitter, YouTube, etc. Experience with beauty/lifestyle brands is a plus.
Passion for Social Media & Emerging Technology: Has a passion and intellectual curiosity for social media, mobile and digital emerging / converging technologies, keeps abreast of the latest industry news, vendors and is savvy on social media marketing best practices.
Writing & Communication: Must have strong written and verbal communication skills, and experience communicating with internal staff.
Project Management / Organization: Must be able to handle multiple campaigns simultaneously and have excellent personal organization skills and high attention to detail.
Creativity: Ability to develop creative social media strategies and execute new and compelling marketing tactics that resonate with the target audience to achieve our client’s campaign goals.
Client Facing: Proven experience interfacing directly with the client via phone or in-person meetings.
Positive Attitude: Must be able to approach each marketing campaign with a positive outlook take personal pride in the quality of the work produced
Computer / Tech Savvy: Intermediate knowledge of Microsoft Office products (Excel, PowerPoint, Word and Outlook) to assist with internal and client reporting. Basic knowledge of Adobe Creative Suite is preferred.
Education: BA or BS college degree in Marketing, communications or related is helpful.