Kantar is a portfolio of companies that together represent the world’s second largest group of information, insight and consulting companies. Our 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling us to offer clients business insights at each and every point of the consumer cycle. Kantar services are employed by over half of the Fortune 500 companies.
Our distinguished companies are: Added Value, Benenson Strategy Group, IMRB International, Kantar Health, Kantar Japan, Kantar Media, Kantar Retail, Kantar Worldpanel, Lightspeed Research, Millward Brown, The Futures Company, and TNS.
Parent company WPP is the world’s leading communications services group, with billings of $66 billion and revenues of approximately $15 billion. It employs over 146,000 people in 2,400 offices in 107 countries. WPP is publically traded on the London Stock Exchange (WPP) and is a constituent of the FTSE 100 Index, with a secondary listing on NASDAQ (WPPGY).
In a world over-supplied with information, possibilities and advice, Kantar goes beyond. We aim to transform data into insights that inspire our clients to make creative business decisions. In short, we supply inspiration.
Inspiration is a standard that permeates every corner of our organization, every company and every person within Kantar. We add creative and collaborative energy to our unrivalled expertise, specialist knowledge and global scale to inspire confidence, action and better outcomes for our clients.
We believe that maintaining a portfolio of specialized businesses – each of which is world class in its particular sphere of expertise –results in better innovation; attracts better talent and allows us to offer more customized, more interesting and ultimately more appropriate solutions and service to our clients. The magic of Kantar happens when our capabilities work together; when they combine their respective experience and tools to bring our clients fresh, provocative, business-building insights.
For additional details, please visit us online at www.kantar.com – less