Crooked teeth may have met their match in Sybron Dental Specialties. The company makes and distributes dental and orthodontic appliances and tools through subsidiaries including Axis Dental, Kerr, SybronEndo, and Ormco. Its product lines include braces, dental implant systems, cleaning tools, and impression and restorative materials. The company also makes endodontic (dental surgery) supplies including hand pieces, disinfectants, curatives, and other tools. Outside of dentistry, the company has a smaller line of products for physicians. Sybron markets its products both directly through its subsidiaries and through dealers around the world. The company is a subsidiary of tools and technology giant Danaher.
Sybron Dental Specialties' general medical offerings include a line of infection prevention products that span the gamut from enzymatic detergents and disinfectants to hand hygiene products and eye/face shields. Other products include surgical acuity tools such as LED headlights and surgical acuity loupes that use micro-sized optics to increase magnification by heightening resolution, field of vision, and depth.
Sales and Marketing
Sybron Dental Specialties' subsidiaries operate autonomously with their own marketing, sales, and research divisions that specialize in their respective medical supply fields. Divisions focusing on dental supplies include Implant Direct, SybronEndo, Axis Dental, AOA, Kerr, Pentron, Total Care, Orascoptic, and Ormco, while the Metrex and Surgical Acuity units specialize in marketing medical products. Sybron serves customers around the globe including general and specialist dentists, hygienists, dental laboratories, orthodontists, and other health professionals.
Sybron Dental Specialties has grown by adding new businesses to its lineup through acquisitions and new product launches. The company aims to become the leading supplier of consumables for general and specialty dentists looking to provide innovative dental solutions; it also seeks to reduce contimination issues in the dental and medical care fields through its infection prevention offerings.
In addition, to expand its support services, in 2010 the company launched a website called CompositeWorks to educate dentists about subsidiary Kerr's restorative materials, allowing users to compare products and receive recommendations regarding new products. That same year, Sybron opened the Sybron Learning Center to provide continuing education courses to dental professionals.
Mergers and Acquisitions
Sybron Dental Specialties' historical acquisitions include the 2009 purchase of AXIS Dental, a maker of dental bonding and polishing tools, and the 2008 acquisition of Pentron Clinical Technologies, a maker of dental adhesives, impression materials, and restorative products.
Sybron was formed through the merger of Kerr and Armco in 2003, and was later spun off from former parent Apogent Technologies. It became part of Danaher in 2006 and operates as part of Danaher's Medical Technologies division. – less