Kum & Go brings convenience to America's heartland. The company's 430-plus stores in about a dozen states throughout the Midwest offer beer, cigarettes, fountain drinks, coffee, snacks, and other items craved by late night shoppers and daytime commuters alike. Kum & Go also sells gasoline at most of its convenience stores and even offers an ethanol blend (85% ethanol, 15% gasoline) at several locations in Iowa, Minnesota, Missouri, and South Dakota. Corporate customers can take advantage of Kum & Go's fleet fueling service. Kum & Go, founded in 1959 by W.A. Krause & Tony Gentle, is the nation's fifth-largest private owner and operator of convenience stores. The company gives 10% of annual profits to charity.
Kum & Go rang up $2.6 billion in 2011, a 26% increase vs. 2010.
Iowa is Kum & Go's largest market, home to about 40% of its convenience stores, followed by Missouri and Oklahoma.
Kum & Go has an ambitious goal: to become the #1 convenience store retailer in the US by 2021. To get there, the chain has a three-pronged strategy for growth focused on: a new format, foodservice, and a local focus. The newest Kum & Go locations measure nearly 5,000 square feet (up from an average of 3,400 square feet). Much of the added space is dedicated to high-margin foodservice products, including coffee stations, pizza, cold and hot sandwiches, and baked goods designed to lure customers inside. The company built 20 of the new larger shops in 2011, and plans to add between 20 and 25 such stores annually. To help fund its expansion Kum & Go trimmed its store count in 2011, selling 22 stores, most in rural Iowa, to its larger rival Casey's General Stores. The company is investing the proceeds in its remaining stores and in select markets, including Central Arkansas, where many new stores are planned. Currently, there are more than 30 Kum & Go convenience stores in Arkansas. The regional convenience store operator is seeking to boost in-store food and merchandise sales (as opposed to gasoline) with its expanded foodservice offering and by tailoring its marketing and merchandise selection to local markets. – less
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