Web Analyst
Lafayette 148 - New York, NY

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At the heart of Lafayette 148 New York is a global team with a wide range of expertise and strong entrepreneurial spirit. From day one, our namesake Manhattan street address has been home to our company headquarters where our design studio, showroom, marketing, merchandising, and sales departments operate under one roof. Through the years, we have gained not only a loyal clientele, but also widespread notoriety among our retail partners as a coveted fashion brand and production powerhouse.

Lafayette 148 New York’s collections are designed for the sophisticated, modern woman and her multi-faceted lifestyle. Using the world’s most luxurious European fabrics and detailed craftsmanship, we produce enduring designs renowned for the highest quality and exceptional fit.

The line can be found at over 400 stores throughout North America including Saks Fifth Avenue, Neiman Marcus, and Nordstrom, as well as two international boutiques in Shanghai and Beijing. Lafayette 148 New York also operates a thriving direct-to-consumer business through lafayette148ny.com and a widely distributed print catalog.

Responsibilities:

Oversees the tracking/reporting of data on a daily, weekly, monthly basis to assess campaign performance and recommend related strategies
Analyze website user behavior and make suggestions to improve user adoption, engagement and retention
Focus on always delivering actionable insights to the Direct to Consumer team that can further the business
Collaborate with DTC team to analyze opportunities within email, search, display and catalog marketing and maximize ROI on advertising spends
Creates insightful, articulate and precise reports at timed intervals and ad-hoc.
Generates compelling business dashboards that communicate campaign, program and overall marketing performance
Assist with the integration of click-stream data and 3rd party sources into the enterprise data warehouse
Exhibit expertise in driving the data strategy across multiple customer touch points and “listening posts” (websites, surveys, testing, CRM systems, market research etc) 
Partner with marketing, vendor and IT on CRM system implementation and data management
Analyze and distribute reports on web performance metrics. Further methodology of website analysis between site statistics, surveys & other tools to develop actionable insights from customer behavior

Qualifications:

Minimum two years of relevant experience required; specifically in E-Commerce/Web Analytics (Required)
Must have retail brand experience within E-Commerce.
Primary responsibilities should be reporting and analysis on E-commerce’s websites.
BA/BS degree in computer science, marketing, or economics is preferred
Experience with web site analysis, specifically tools from Omniture, WebTrends, Coremetrics and/or Google Analytics
Experience implementing tagging for websites and marketing campaigns
Fluent in using Microsoft Excel for data manipulation, analysis, and charting
Experience measuring emerging channels such as social media and mobile.
Experience automating routine Excel tasks using macros and/or VBA
Strong familiarity with business intelligence tools and CRM analysis


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