Land O'Frost makes meat that's sandwich-worthy. The family-owned company produces lunch and deli meats such as beef, chicken, turkey, Canadian bacon, and ham. It markets its meats under the DeliShaved, Land O'Frost, Bistro Favorites, Taste Escapes, and Premium brand names. Land O'Frost customers include food retailers, food processors and foodservice companies across the US. It also provides meat-derived ingredients to other food manufacturers and bulk products to foodservice providers. The company operates plants in Illinois, Arkansas, and Kentucky. Land O'Frost was founded by Antoon Van Eekeren in the 1950s and is still owned and managed by his descendants.
Run by chairwoman and chief executive Donna Van Eekeren, Land O'Frost launched a website -- LandOMoms.com -- in 2010 to connect with moms and help them bond with its brand. The website is part of the company's social media campaign, which also includes maintaining a presence on Facebook, Twitter, and YouTube. LandOMoms.com works to appeal to consumers by offering a place where they can exchange recipes, look for parenting advice, download coupons, read women's magazine articles, and communicate with bloggers.
Land O'Frost has been chasing after the convenience-product niche, as well. The company rolled out its Sub Sandwich Kit in 2009. Containing individually wrapped portions of smoked ham or turkey or a combination of the two, the kits are geared toward busy consumers, particularly working moms. – less