Sometimes just plain advertising works, and sometimes you need LatinWorks. LatinWorks Marketing provides advertising and marketing services to FORTUNE 1000 clients seeking to tap into the growing Hispanic market. Its portfolio includes TV, print, and digital work for such brands as Anheuser-Busch, Mars, ESPN, and Burger King. Renouncing stereotypes in its creative work, the agency has instead based its strategic development process on an understanding of how generational differences influence the Hispanic worldview -- from acculturation through assimilation. The Diversified Agency Services unit of Omnicom Group, the world's largest media services conglomerate, is an investor in LatinWorks.
Diversified Agency Services (DAS) is a network comprising more than 170 companies in over 70 countries. The unit specializes in diverse marketing communications services and specialty advertising. Partnering with DAS enables LatinWorks to broaden its scope and customer reach.
In 2008 LatinWorks expanded by buying a Dallas-based ad agency, Cultura, which also focuses on the Hispanic market. Cultura's operations are being absorbed into those of LatinWorks at LatinWorks' Austin headquarters. – less