Liberty National Life Insurance carries a torch for financial security. The company is the flagship subsidiary of Torchmark and provides life and supplemental health insurance products throughout the US. Its products are targeted at middle-income families, as well as to individuals and employer groups, using Liberty National's health insurance offerings include coverage for cancer and critical illness, hospital intensive care, and accident protection, as well as supplemental Medicare plans. Its life insurance offerings include group and whole life coverage.
Originally a regional insurer in the southeastern US, Liberty National has steadily expanded its geographic range. While it is licensed in 49 states, but the majority of its branches are still in the Southeast.
Sales and Marketing
Liberty National uses a direct sales force to sell its products, including some 1,400 producing agents and about 65 branch offices located across the US. Advertising spend is geared towards promotional materials, such as information kits on child safety, medical facts, and memorial information. The company also uses special introductory offers such as its $3,000 accidental death policy.
Torchmark exited Liberty National's variable annuity market at the close of 2010 when it sold Liberty National's United Investors Life Insurance Company annuity subsidiary to Protective Life Corporation for some $343 million. The sale came after United Investor's financial ratings slipped and its parent companies lost their appetite for such volatile holdings.
Liberty National Life Insurance traces its history back to 1900 when it was known as the Heralds of Liberty. The company became known as Liberty National in 1929, and it reorganized into a holding company structure in 1980 after acquiring other insurance businesses. The Torchmark name was adopted for the parent company organization in 1982. – less
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14 salaries reported
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