Liberty Power believes in the power of freedom of choice. The independent electricity provider serves residential users, businesses, and government entities in deregulated markets. It offers variable- and fixed-rate and green plans, and can customize services for larger buyers. Its tens of thousands of customers (in Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Texas, and Washington, DC) include small and mid-size companies and state, local, and city government. Liberty Power is one of only seven national power providers with operations in ten states or more. It is licensed to conduct operations in some 16 states, including California.
Unlike larger utility companies that buy power on a yearly contract basis, smaller firms like Liberty Power buy power on a daily basis, with the variable rates usually significantly besting the prices paid by the big firms that buy once a year. The savings passed on to its customers gives Liberty Power its competitive advantage.
Also, Liberty Power's minority-owned status gives it an advantage with government agencies and companies that often have mandates to include diverse suppliers.
Its national accounts include Frito-Lay, J.C. Penney, Bausch & Lomb, and New York Life.
In 2010 the company began a two-year contract to supply an estimated 7,200 MWh's of power a year to the City of Allentown in Pennsylvania.
Liberty Power, formed in 2001 by CEO and former Enron manager David Hernandez (a child of Cuban immigrants), is named for the power of liberty.