Despite its name, this radio broadcaster offers much more than business news. Lincoln Financial Media owns and operates more than 10 radio stations serving listeners in four markets including Atlanta, Denver, Miami, and San Diego. The stations, which offer a mix of music, news, and sports programming, operate in local market clusters sharing certain business functions such as human resources and marketing. Tracing its roots to the 1930s, Lincoln Financial Media is the broadcasting subsidiary of financial services conglomerate Lincoln Financial Group.
Lincoln Financial became a radio station owner when it merged with rival Jefferson-Pilot Corporation in 2006. Following the deal, the company restructured its broadcasting arm, selling three TV stations to Raycom Media. The $580 million deal included the Lincoln Financial Sports syndication business. In a separate deal, the company sold two radio stations to Greater Media for about $100 million.
Led by Julian Price and his son-in-law, Joseph Bryant, Lincoln Financial Media's precursor Jefferson Standard Life got into broadcasting in 1934 when it bought bankrupt radio station WBIG in Greensboro, North Carolina. The company later started the first television station in the Carolinas, WBTV in Charlotte, in 1950, and formed its sports division in 1982 to begin broadcasting Atlantic Coast Conference (ACC) athletics in partnership with Raycom Media subsidiary Raycom Sports. – less