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Lippincott
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2 reviews

Lippincott Employer Reviews

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  • Job Work/Life Balance
  • Compensation/Benefits
  • Job Security/Advancement
  • Management
  • Job Culture
Job Work/Life Balance
Compensation/Benefits
Job Security/Advancement
Management
Job Culture
Brand Strategy Analyst at Lippincott, a NYC-based strategic consulting firm specializing in brand strategy for clients from Walmart to Wells Fargo
Brand Strategy Analyst (Former Employee), New York, NYMarch 8, 2013
Pros: challenging work environment, developed many kinds of brand strategies (work variety), work with huge international clients in b2b and b2c industries
Cons: little mentorship from upper management, few management levels making it difficult to advance
- Gained experience with both B2B & B2C clients in industries such as health care, electronics, insurance, retail & banking Served as the key contact in managing day-to-day client and third party relationships to ensure client satisfaction, and managed project timelines to ensure all pieces of the project were running on-schedule
- Served as key contact – more... in managing day-to-day relationships to ensure client satisfaction & owned project management duties
- Worked on core brand positioning, messaging & tone strategies e.g., played a key role in developing new post-merger brand
elements to capitalize on the strengths of combined Stanley Black & Decker & appeal to investment & employee communities
- Developed surveys & analyzed market research around operational initiatives/pricing for Sun Life Financial & Canada Post
- Worked on multiple brand, program & product naming projects for clients including Delta Airlines & Samsung
- Mapped customer experience timelines & developed strategic enhancements for clients such as Blue Cross Blue Shield
- Developed of audits of existing client materials & competitive environments for clients such as Wells Fargo & Bombardier
Creative experience as project manager on photo shoots designed to ensure Walmart brand strategy resonated in-store
- Conducted executive & external stakeholder interviews to garner brand insights for Canada Post & Stanley Black & Decker
- Developed focus group & interview guides to ensure effective research
- Involvement in multiple internal initiatives such as client survey research, external trend research & cultural programs – less