There are actually two stars in this steakhouse constellation. Lone Star Steakhouse & Saloon owns and operates about 95 steakhouse restaurants in more than 30 states, mostly in the Southeast. The casual dining spots serve mesquite-grilled steaks, ribs, chicken, and fish dishes and are punctuated by Texas paraphernalia, neon beer signs, and country music. In addition to its flagship chain, the company runs the Texas Land & Cattle Steak House chain, which has about 30 locations in Texas and five other states. Started in 1992, Lone Star Steakhouse is owned by Dallas-based private equity firm Lone Star Funds.
Like most other casual dining operators, the company focuses on its distinctive menu and decor as way of distinguishing its chains among a crowded field of competitors.
Both the Lone Star Steakhouse and Texas Land & Cattle brands rely heavily on the popularity of Texas culture and promise big portions of hearty foods served in a family-friendly environment. They compete directly with similar steak restaurant concepts such as Logan's Roadhouse (operated by LRI Holdings), LongHorn Steakhouse (Darden Restaurants), and Texas Roadhouse.
The company made restaurant industry veteran Patrick Droesch president in 2010. Lone Star hopes the former Brinker International executive can increase brand awareness and market share for its steakhouse chains. – less