Data Analyst—Audience Strategy and Services
LACMA is looking for an experienced, innovative Data Analyst with a collaborative approach to step into a newly created full-time position reporting to the Associate Vice President of Audience Strategy and Services, a department at LACMA which includes: Membership, Marketing and Guest Services.
The data analyst will focus on CRM data for both Membership and Marketing to report on operational metrics, member and visitor engagement, and trending information, and will actively seek insights to inform communications and fundraising strategies. Requiring deep and creative analysis and the cogent presentation of the work, this important new role will help the department set priorities and refine existing strategies in order to maximize net membership revenue and ticketing revenue while achieving LACMA’s mission.
Some duties include: Identify trends in, and opportunities for, attendance, ticket revenue, membership, and membership revenue, among other areas. Provide In-depth customer analysis, modeling, and segmentation to improve attendance, revenue and customer satisfaction & loyalty. Manage data reporting infrastructure and identify future enhancements or capabilities. Offer analytical support for campaign strategy development, campaign test and measurement design and post-campaign analysis. Create dashboards for key metrics. Prepare presentation slides for the AVP of Audience Strategy and Services. Work independently on small projects while supporting larger projects and maintaining time and quality targets.
The qualified candidate will satisfy the following requirements: Possess a mastery of Excel, including pivot tables, modeling, financial analysis, and data visualization. Experience in data pull and flat file analysis in Raisers Edge, Patron Edge, Financial Edge, and Researcher’s Edge. Experience using Google Analytics and 3rd-party revenue reporting widgets. Ability to create presentation slides showing data insights. Ability to write SQL script is highly desired; and familiarity with non-profit arts marketing and organizations would be advantageous. MBA desired but not required. Five or more years of experience in a similar role.