LOYAL3 has created a business around helping your favorite companies offer you Customer Stock Ownership Plans. Employees are often offered the opportunity to purchase discounted stock directly from the company, why not customers? In addition, employees are often eligible for exclusive deals, why not customers who own stock? After all, they are owners and valuable customers.
The 3 in LOYAL3 represents bringing together three important groups: 1. The company itself, its management and employees, 2. The company's customers, and 3. The company's shareholders, its owners. These three groups have a natural affinity and benefit from each other in many ways. What has stood in the way of this happening before has been the difficulty and transaction cost of buying stock.
Part of what we've been able to figure out is how to make it absurdly easy and inexpensive to own companies. In fact, it's as easy as buying products over the Web. With our platform, there are absolutely no transaction fees to buy stock, and it takes just four-clicks and a few minutes. It's the easiest way to invest in companies ever created.
The benefits to customers are obvious. It's smart to buy stock from companies you know and trust, especially when you are a customer and can get deals on stock and products. And when there are no fees, it makes even more sense.
The advantages to the company are less obvious- but still substantial. Let's start with the fact that according to studies done by Bain & Company and Opinion Research, customers who own stock are more valuable than customers who don't. It's that simple. They spend up to three times more than ordinary customers, refer up to two times more people, and visit stores and web sites almost twice as often.
In addition, almost half of all Americans would like to buy stock directly from companies with whom they do business with, but either don't know how to or don't have the ability given current options.
So, think about your favorite companies, the ones whose products you love. And imagine a way to own them for real, and through that ownership gain exclusive benefits only available to customers that are also owners. – less–ZoomInfo