Lush's products are so luscious that you literally could eat them if you wanted to. The natural cosmetics firm is a UK-based manufacturer and retailer of environmentally-friendly natural cosmetics and fragrances (including many vegan-friendly products). The company operates more than 700 shops in 40-plus countries worldwide, as well as an e-commerce site and catalog. Most of Lush's products are handmade from natural (and edible) ingredients and carry an expiration date. Lush was founded in 1994 by Mark Constantine and his wife Mo, who opened the first store in Poole, England the following year. It is still run by Mark Constantine, who once worked with cosmetics behemoth The Body Shop.
Economic malaise and high retail rents in the UK have put the brakes on Lush's growth plans there, at least for now. In the meantime, Japan and North America have become key markets for the retail chain. Lush operates about 150 shops in North America, with 105 of those in the US. Supplementing its retail presence in America, the cosmetics maker operates about 30 in-store Lush departments in Macy'sdepartment stores nationwide. To supply the North American market, Lush operates two factories in Canada.
Extending the cosmetics company's ethical ethos to its labor practices, in 2011 Lush became the retailer to guarantee its employees in London a living wage of £7.85 (~$12.50).
Lush also has developed a new retail scheme, a more "girly" shop called B Never Too Busy To Be Beautiful. The company has plans to eventually operate more than 1,000 Lush and B Never Too Busy To Be Beautiful outlets.