Founded in January 2005, Market Force Information is a leading global provider of actionable, in-store customer experience information for major retailers, restaurants and consumer packaged goods companies. Unlike others in the market, Market Force is unique in its ability to accurately collect and combine data that is both:
operational and experiential objective and subjective
syndicated and custom
tactical and strategic
Market Force Information provides clients with a more holistic and multi-dimensional view of the customer experience than has ever been delivered before.
Market Force Information has an aggressive growth strategy based on the acquisition of companies in fields such as mystery shopping, market research and Internet survey solutions coupled with the creation of new, innovative information products that extend the company's ability to deliver in-store customer experience information and insights. Since inception, Market Force has acquired two leading customer experience companies offering the widest variety of unique products and market expertise in the industry.
Shop'n Chek Worldwide, a leading mystery shopping firm located in Georgia, was acquired in February 2006. Speedmark Information Services, a leading marketing services company in Texas, was purchased in March 2007.
Along with the acquisitions, Market Force has invested heavily in technology and product innovation, releasing its first ground-breaking syndicated research product, Retail Insights, in Q1 of 2007. Market Force will continue to consolidate the customer experience market and provide the most complete view of the in-store customer experience.
Headquartered in Boulder, Colorado, Market Force Information is a privately held company with mystery shopping operations based in Norcross, Georgia and The Woodlands, Texas. Current investors include Monitor Clipper Partners, Centennial Ventures, Boulder Ventures, Vista Ventures and Hercules Technology Growth Capital. With a shopper network of 285,000 conducting over 85,000 shops a month, Market Force supports global operations in all 50 states and 13 countries across the Americas, Europe and the Pacific Rim. Industries served include restaurants, retailers, consumer packaged goods manufacturers, convenience stores, wireless telecommunications, financial institutions, drug and grocery stores. – less – More from ZoomInfo »