Market Strategies International

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About Market Strategies International

At MSI, we provide our clients with a large-scale capacity for high-quality web, telephone, mail and mixed-mode research. We are nationally recognized as a leader in web-based data collection and reporting. Additionally, we own and operate two telephone centers that employ more than 400 telephone research interviewers and also provide complete mail – more... survey services, including; questionnaire design, printing, mailing, data processing, mail receipt and survey tracking.

For qualitative research, we offer comprehensive services for developing and executing project designs. Our GFA team efficiently manages all logistics and recruiting, application of innovative data collection techniques, conducts sophisticated and insightful analyses as well as provides timely reports with insights that address the challenges our clients face. Our extensive experience in a wide variety of qualitative methodologies is second to none and includes; traditional focus groups, tele-focus groups, face-to-face in-depth interviews and telephone in-depth interviews.

Our research capabilities include:


Survey design and project management
Sample design and statistical support
Instrument design, cognitive testing and pre-testing
Data collection, management, processing and delivery
Focus groups, tele-focus groups and other qualitative methodologies
Qualitative and quantitative analysis and reporting


MSI's GFA division is led by Joseph K. Garrett, who brings 30 years of experience directing survey research operations for both public and private sector clients. Our team includes research professionals specializing in survey design, survey research, survey management and data analysis. – lessMore from ZoomInfo »

Market Strategies International Employer Reviews

Great place to work.
Senior Project Manager (Former Employee), Livonia, MI –
An even balance of work and life.
CATI-Check Supervisor (Former Employee), Portland, OR –

Working at Market Strategies International