MARKET STREET RESEARCH, INC. is an independent marketing research firm based in Northampton, Massachusetts. Founded in 1978, MSR provides clients with custom-designed research services. Our goal is to provide information that allows our clients to make effective business and organizational decisions. Market Street Research has three major strengths that our clients consider important in selecting us to meet their research needs.
We are DECISION-ORIENTED in our research approach. Our clients want research that enables them to make effective decisions. Market Street Research brings a full range of research services, including telephone surveys, focus groups, in-depth interviews, case studies, and evaluations, to bear in producing actionable information. We assess each client's options from the beginning of a research project, so that our research design, analysis, and recommendations focus on the decisions they need to make. We emphasize the complete analysis and interpretation of research data to bring our clients insightful, grounded conclusions that lend themselves to immediate decision-making. We pay INDIVIDUALIZED ATTENTION to our clients' needs. Because we are decision-oriented, we are not interested in providing our clients with a "pre-packaged survey" or a study that gathers dust on a shelf. Each client has unique information needs based upon resources, competition, and market area. We manage the project and interact with the client in the manner most helpful to each client. We focus our reports on the questions posed by the client at the start of the project. We present our findings in person so that we are sure our clients fully understand the results of the research. We offer STATE-OF-THE-ART research and management. Providing actionable information to a client involves more than gathering the data. Up-to-date technology allows us to devote more time to analysis and report preparation. Our programmers have created custom-designed systems that are continuously modified to allow us to provide custom-designed research. Solid analysis is not an afterthought, but rather the primary objective of the research. We take our responsibility in this regard very seriously.
For information about our Research Methodologies, click here.
For descriptions of Representative Research Topics, click here.
We strongly recommend that you speak with our clients, since their opinions are the best indication of the quality of our research and the individualized attention we deliver. Click here to see our client list. – less – More from ZoomInfo »