Market Track, LLC, was created in early 2004 by the consolidation of Market ADvantage and Media Track, the two leading providers of retail print advertising services. Media Track was founded in 1985 in Saratoga Springs, NY, and Market ADvantage was founded in 1990 in Evanston, IL.
With over 34 years of combined corporate experience, Market Track has the most comprehensive ad tracking and decision-support solutions available in the marketplace and creates the clear industry standard resource.
Market Track's mission is to increase the returns on a customer's advertising investment by combining comprehensive information with innovative solutions and unsurpassed service. We monitor over 100 U.S. and Canadian markets for every channel of trade and provide retailers and manufacturers with superior tools to monitor promotional activity, enable dynamic decision-making and turn information into insight.
From our headquarters in Chicago, IL, and office in Saratoga Springs, NY, we provide information through our AdView and ADlert web deliverables. These tools offer capabilities that are far more advanced and powerful than those available from any other source.
Jim Streibich, President of Market ADvantage since its inception in 1990, is now the Chairman of Market Track. Dan Fitzpatrick, President of Media Track since its inception in 1985, is the President of Market Track. Under their leadership, over 200 dedicated professionals continually work to enhance the value that Market Track delivers to clients. – less–ZoomInfo