Requesting sales help is not a hard sell at MarketSource. The company offers customized outsourced sales support, training, and recruiting, as well as various marketing services. Offering business-to-business and business-to-consumer sales expertise, the company serves clients in the information technology, automotive, consumer electronics, and telecommunications industries. MarketSource's marketing services, including merchandising, market research and analysis, lead generation, and brand strategy; are intended to improve clients' sales processes. Major corporations including Ford, Hewlett-Packard, and Cisco have been customers. MarketSource is a subsidiary of leading staffing specialist Allegis Group.