Who needs vowels? 'mktg, inc.' provides a menu of integrated marketing services, primarily for manufacturers of packaged goods and consumer products. Services provided by 'mktg' include strategic consulting, direct marketing, sales promotion (sampling and sweepstakes), event marketing, multicultural marketing, and interactive services. Owning main offices in Chicago, Cincinnati, London, Los Angeles, New York, and San Francisco, it designs and coordinates displays, artwork, and sales campaigns on a local, regional, and national level. Its U.S. Concepts subsidiary provides experiential marketing campaigns featuring concerts, tours, and festivals.
Other 'mktg' subsidiaries include Inmark Services LLC, Optimum Group LLC, Digital Intelligence Group LLC, mktg retail LLC, and Mktg, inc. UK Ltd. The company was established in 1992 and adopted the 'mktg' brand in 2008.
Sales and Marketing
Major customers have included Adobe, CBS Interactive, Nintendo, FedEx, Google, Groupon, Mattel, YouTube, and Procter & Gamble. One client, Diageo North America, accounted for 62% of the company's revenue in 2012.
From 2008 to 2011, the company suffered four straight years of financial losses due mainly to the major expenses involved with the labor, travel, and product costs associated with events produced for Diageo and other clients. However, 'mktg' saw 51% in revenue gains for 2011 due to a major influx in the number of events it produced for Diageo and a sizable increase in experiential marketing revenues. It also made a profit in 2012, posting about $5 million in positive net income. From 2011 to 2012, its total sales increased by about 6% due to the aforementioned factors.
Overall, the firm is trying to steer its revenue stream away from single-project clients and broaden its prospects with newer and existing clients seeking recurring work.
Investment vehicle Union Capital Corporation owns about 35% of the company's stock, and James Marlas owns 36%. – less