Martyn Bassett Associates: In your editorial articles, you have made mention of QlikTech's "relentless pursuit of simplicity" as being in direct contrast to traditional BI tools. Perhaps we could begin by asking you to expand on that for us. Anthony Deighton: The core mission of our company is to "Simplify Analysis For Everyone". – more... Simpler for the end users to use, simpler for the people who deploy the software to deploy, simpler for people to buy and do business with us. We keep simplicity as both a watchword and a core goal. This permeates everything that we do; from the way that our sales teams engage with our customers, through to how our developers develop the product. We consider simplicity when deciding whether to add a new feature or not and we look at ways we can change or remove functionality from the product if it seems at all confusing or difficult. For instance, an important part of our development process involves looking at features that people don't use, which could be removed in order to make the product even more simple. Martyn Bassett Associates: How do you see this "simplicity revolution" in business intelligence changing the face of business as we know it? – less – More from ZoomInfo »
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