Stimulating environment with innovative nutritional/fitness products
Senior Copywriter (Former Employee) – San Clemente, CA – March 5, 2012
Company began as an entrepreneurial firm developing innovative nutraceutical products to help people lose weight and reverse chronic diseases such as diabetes and hypertension. Over 20 plus years, the company evolved into a large, corporate entity where many good people worked, but which underwent numerous upper management changes that shifted the creative direction of advertising/marketing in a questionable way. The 2008 recession caused profit losses that brought about hundreds of layoffs.
wonderful, knowledgeable colleagues, great products backed by scientific research
questionable marketing/advertising practices, new upper mgmt team unfamiliar w/industry