Search Marketing Specialist
Millennium Marketing Solutions - Annapolis Junction, MD

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Description:

SEO/SEM expert is responsible for handling all search activities for client accounts such as content strategies, link building campaigns, and keyword strategies to increase organic ranking on all major search networks, as well as managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI for clients.

The Search Marketing Specialist will be committed to managing search engine marketing efforts for clients through campaign planning, execution, management, and analysis. Candidates must have direct experience with Google Analytics, Paid Search (SEM), Search Engine Optimization (SEO) and Social Media Marketing. Familiarity with Email Marketing and WordPress is a plus.

Additional tasks include team leadership and project management for clients in a variety of vertical markets.

Responsibilities include but are not limited to:

  • Support Director of Digital Marketing and Digital Marketing Manager in improving search engine rankings for multiple clients
  • Collaborate with Social Media Manager to uncover and implement SEO tactics
  • Work with Content Manager to optimize copy for website and specific landing pages so best practices are being put into place
  • Work with the web development team to ensure SEO best practices are properly implemented
  • Collect and analyze data by identifying trends and insights to achieve maximum ROI in paid search campaigns
  • Track, report and analyze website analytics and paid initiatives and campaigns
  • Manage campaign expenses by staying within defined budget, estimating monthly costs, and reconciling any discrepancies
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Develop site architecture for all new website builds
  • Develop and implement link building strategies
  • Provide strategy for page tags and structure
  • Create and present training seminars to educate current and potential customers
  • Perform routine site and competitor audits and analysis, focusing on understanding their online goals and objectives
  • Prepare detailed strategy reports for clients

Key Qualifications:

  • BS/BA degree preferred
  • 3 – 5 years experience with Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Website Analytics (Google Analytics preferred)
  • Experience using Google and Bing Webmaster Tools
  • Knowledge and experience with website development, project management, social media marketing and marketing strategy
  • Google AdWords Professional Certification (if not currently certified, must be within 60 days)
  • Must understand website technologies; included HTML/CSS, PHP, website hosting, WordPress, SQL databases
  • Remain current on all search engine and industry best practices and trends and share that knowledge with team members
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines
  • Strategic, proactive, and creative thinking – always focusing on innovative, but measurable client solutions
  • Ability to work well with cross-functional teams and prioritize tasks and effectively multi-task in a deadline driven atmosphere
  • Understanding of server response codes and redirects

Compensation & Benefits:

  • Full-time Position
  • Competitive salary
  • Participation in company health (medical & dental) insurance plans
  • Paid time-off
  • Company laptop
  • Participation in seminars and conferences throughout year to understand trends and best practices in the search industry

About this company
Since 1990, Millennium's primary goal has been to make sure clients' marketing needs are met throughout the entire project from initial...