This body builder wants to pump up your chassis. Miller Industries makes bodies for light- and heavy-duty wreckers, along with car carriers and multi-vehicle trailers. It serves as the official recovery team at some of the NASCAR races (including Talladega), as well as the Indy 500 races. Miller makes its recovery and towing vehicles at plants in the US and Europe. Its multi-vehicle transport trailers can carry as many as eight vehicles and loads up to 75 tons. Miller Industries' US brand names include Century, Challenger, Champion, Chevron, Eagle, Holmes, Titan, and Vulcan. The company's European brands are Jige (France) and Boniface (UK). Miller and rival Jerr-Dan dominate the US market for wrecker bodies.
Professional wrecker operators, repossession, and salvage companies comprise the light-duty wrecker market. Commercial vehicle operators and professional wreckers are served by the company's heavy-duty vehicles.
The company has seven manufacturing facilities in France, the UK, and the US. The company creates vehicles by bending steel and aluminum and welding the parts together to create a frame; hydraulic cylinders, pumps, winches, and valves are attached to complete the carrier or wrecker body. The bodies are then attached to truck chassis made by third-party manufacturers such as Kenworth (a brand belonging to PACCAR), which is Miller's primary provider of truck chassis.
Miller Industries has developed a wrecker that allows for damage-free towing of newer aerodynamic vehicles that are made of composite or lighter weight materials. The company boasts innovative technology which includes underlift parallel linkage and L-arms and the Vulcan "scoop" -- these systems offer better lift-and-carry options that also protect cargo.
The company's involvement with professional racing increases the exposure of Miller's products and supports sales and marketing efforts. Additionally, the company focuses on domestic and international trade shows where it partners with its independent distributors in promotions. Miller plans to pursue more contract opportunities in export sales and government related orders; about 20% of its annual sales are generated by the US government.
In order to reduce expenses and focus on core operations, the company no longer has a distribution group, opting instead to sell its products through approximately 100 independent distributors in North America, the majority of which sell Miller Industries' products exclusively. About 50 distributors cover the foreign markets which include Africa, Asia/Pacific, Europe, the Middle East, and South America.