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About Millward Brown

Millward Brown provides market research services, specializing in brand performance, from more than 75 offices in some 50 countries. Its research data helps customers develop brand strategies, select an appropriate media mix, choose advertising, and evaluate the financial returns. Its DynamicLogic segment offers metrics, analysis, and other research – more... information on marketing effectiveness. On the qualitative front, the company's Firefly Millward Brown operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the market research division of UK-based media services conglomerate WPP Group. Millward Brown traces its market research roots back to 1973.

As a part of WPP's expansive media empire, Millward Brown has been working over the years to simplify its operating structure. In 2010, the company's Millward Brown Precis unit, which focused on public relations efficacy, was folded into Kantar Media's Intelligence Sector. Later in the year, it launched Firefly Millward Brown, its newest brand representing its entire global qualitative practice.

In 2009, Millward Brown streamlined its European managerial structure by combining its UK/Ireland and Continental Europe regions in order to optimize its reaction time to clients. It also bought Alsted Research, a qualitative research company based in Denmark that targets the medical, retail, and business-to-business sectors. – less

Millward Brown Employer Reviews
Project Manager/Research Design Manager (Current Employee), Austin, TXJune 2, 2015
Quality Control Supervisor (Former Employee), Davenport, IAMay 15, 2015
Research Operations Coordinator (Current Employee), Lisle, ILJanuary 8, 2015
Data Processing Executive (Former Employee), Naperville, ILJuly 17, 2014
data entry (Former Employee), Rock Island, ILJuly 9, 2014
Millward Brown Salaries
Research Analyst
$60,000 per year
Based on 3 jobs
$50,000$70,000
Senior Research Analyst
$80,000 per year
Based on 2 jobs
$70,000$90,000
Director of Product Management
$80,000 per year
Based on 1 job
$70,000$90,000
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