Mindshare USA, doing business as Mindshare North America, is a leading media planning and buying organization serving clients in the US and Canada. It helps advertisers implement their campaigns effectively by choosing the right media outlets to reach the intended audience and purchases the necessary air time or print space. Mindshare North America also has specialty units that focus on direct marketing channels, interactive media, and sports and events sponsorships. It is a chief division of Mindshare, the main media planning and buying network belonging to media giant WPP. Mindshare has a network of more than 110 offices worldwide; Mindshare North America owns a dozen offices throughout the continent.
In 2003 WPP formed GroupM as an umbrella organization for its media services units, Mindshare and Mediaedge:cia. It expanded in 2005 with the addition of MediaCom following WPP's acquisition of Grey Group. – less