I am responsible for the Publishing media planning and buying and day to day management of one of the UK’s largest clients, Marks and Spencer’s. My role is to create plans which fit into the wider marketing mix and meet clients’ business and communications objectives. Taking a lead Publishing role, overseeing the running of the day-to-day account management, has given me the opportunity to focus on developing innovative, adaptive and connected media plans, as well as being responsible for the development of more junior members of the team. I am responsible for briefing out media partners and work closely with the investment teams, media planning department and also externally with creative agencies to execute the vision and deliver a cohesive marketing plan. During my tenure I have worked on a range of accounts including BP, Volvo, Argos, Rolex and Popchips.
Over the years, I have demonstrated ability to work collegially with leaders across various projects. I am one of ten candidates to be selected as part of the Future Leaders training programme designed to accelerate personal and professional development. This involved a CSR project on sustainable media, and an extensive training programme, including RADA for Business, Leadership Styles and Behaviours, and Agency Commerciality training.