VP Marketing
Miss Jessie's LLC - New York, NY

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VP Marketing Job Description

Position Purpose
To lead and be accountable for delivering Marketing’s measurable contribution to Company’s short-term and long-term business and financial goals by:

  • Leading the development and execution of a marketing plan integrated with the business plan.
  • Facilitating the growth of brand strength and health.
  • Developing marketing talent and discipline within the organization.

Job Duties
Market Intelligence

  • Establish the necessary systems and methodologies for ongoing market intelligence, including:
  • Market definition, size, segments, trends
  • Customer/prospect segmentation and needs assessment
  • Competitor information and news
  • On an ongoing basis, report to Executive Team research information to provide insights into the customer and the economic and competitive environment.

Brand and Marketing Planning

  • Create process to understand Company’s current and to define optimal brand positioning and reasons-to-believe.
  • Plan and execute annual assessment of the brand (Brand Audit) to identify issues/growth opportunities.
  • Obtain agreement from Executive Team on marketing contributions to business plan/ sales goals.
  • Create and develop strategic marketing plan that contributes to the achievement of Company’s overall financial and strategic objectives.
  • Work collaboratively with Product Development team and Sales leaders to ensure best plan is in place.

Campaign Management

  • Oversee creation and execution of tactical marketing calendar.
  • Oversee management of overall customer/prospect database.
  • Manage Company’s digital/web presence and Social Media.
  • Measure progress against objectives and evaluate the results of specific and on-going marketing initiatives and tactics and adjusts the marketing plan as needed to ensure that the marketing goals are met.

Communication and Sharing

  • Ensure input, participation in, and/or acceptance of the marketing plan from the Executive Team.
  • On an ongoing basis, communicate marketing plans, results, and learnings to Executive Team and other key audiences.
  • Participate on cross-functional teams to ensure effective focus on Company brand and points-of-differentiation.

People Training and Development

  • Exhibit the leadership skills to be a team player as well as a team builder.
  • Responsible for hiring, training, developing and retention of the best marketing talent for Company.
  • Facilitate the growth of marketing staff by ongoing coaching and support in identifying their development opportunities and internal/external training resources and courses.
  • Conduct succession planning for the department.


  • Lead the needs-assessment for and selection of any outside marketing agencies or consultants.
  • Ensure that any agency/partner resources are strategically positioned to grow the business.
  • Lead the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (e.g., creative, media, promotion, research etc.).

Managing Marketing Administration

  • Organize and manage the Marketing Department G&A and the marketing investment budget.
  • Ensure that all advertising and promotion materials follow the appropriate legal and partner approval protocols.

Required Experience and Competencies

  • 7-10 years marketing experience.
  • Minimum 5 years of people management experience.

Critical Competencies: Overall

  • Values and respect for others
  • Teamwork and collaboration; communication skills
  • Strategic planning; problem solving
  • Results-orientation; ability to prioritize and execute; willingness to roll up one’s sleeves
  • Team leadership and development

Critical Competencies: Functional

  • Market and competitive research
  • Customer segmentation
  • Brand and marketing planning
  • Technical marketing skills – campaign design and execution, marketing communications and copy-writing, metrics and tracking
  • Database management

The compensation package for this position is commensurate with experience and includes an attractive base salary, bonus, and benefits.

About this company
We are a small, innovative, progressive hair care product company with a specialty in all things curly. We are a team of go getters who...