Mode Media is a leader in online advertising and is committed to delivering the best service possible to our advertising and publishing partners. An important part of our service is to make sure consumers are clearly informed about how and when their data is collected online, and providing them the ability to opt-out of receiving ads targeted to them based on their likely interests if they wish to do so.
As part of our commitment, Mode Media is including the Advertising Option Icon on interest-based advertisements that are served by Mode Media. When the Advertising Option icon appears on or near advertisements, consumers can click through to learn more about when Mode Media and other companies collect or use their data for interest-based advertisements. Consumers can then make choices about whether to continue to allow online behavioral advertising.
The Advertising Option Icon is part of a collaborative self-regulatory program led by leading marketing and advertising associations. Mode Media will continue to work with leading industry organizations and service providers to ensure that we provide the best experience possible.