Monarch Beverage distributes more then 500 brands of beer and wine to Indiana bars, restaurants, and stores. Brands carried by the company come from major manufacturers, including Diageo, Coors, Miller, and E & J Gallo. The distributor also offers micro and craft brews, and imported beer. Thirsty sports fans at Lucas Oil Stadium (home to the NFL's Indianapolis Colts) and the Indianapolis Motor Speedway, as they are among Monarch's customers. In addition to beverages to sell, Monarch provides its customers with marketing and promotional advice and materials through its Vision Concepts operations.
Edwin T. French Sir. founded Monarch in 1947, which today is the Hoosier state's largest beer and wine distributor. It has more than 1,100 customers and delivers some 64,000 cases of beer and wine every day. – less