Smile Brands Group is smiling all the way to the bank. The company provides dental practice management services to more than 350 dental offices across the nation through three primary brands: Bright Now! Dental, Castle Dental, and Monarch Dental. Its affiliated practices are typically found in high-traffic retail areas and offer general, specialty, and cosmetic dentistry. It also offers managed care plans through Newport Dental. The company supports its dental practices with administrative and technical services such as accounting and information technology. Investment firm Welsh, Carson, Anderson & Stowe controls the majority of the company.
The company's corporate headquarters are located in Irvine, California. Outside of California its affiliated practices operate in about 15 other states. Smile Brands Group's dental groups are typically located in highly-visible retail centers in some of the largest and fastest growing markets in the US.
Smile Brands Group provides dental practice management services through its three primary brands: Bright Now! Dental, Castle Dental, and Monarch Dental.
Sales and Marketing
One of Smile Brands Group's lead brands, Bright Now! Dental, has seen substantial growth in recent years by expanding its marketing and relationships with various dental groups across the nation.
Smile Brands Group's strategy for attracting affiliated dentists is to take care of the more tedious aspects of running a practice, such as dealing with payors, hiring staff, and marketing the practice to the public.
To attract patients Smile Brands Group concentrates on convenience. That means making its practices easily accessible to prospective patients by blanketing service areas with offices and offering extended hours. The company also works to provide a range of payment options and payment plans for its clients.
Since Smile Brands Group acquired Monarch Dental Corporation and Castle Dental Centers several years ago, it has turned from growing through acquisitions to opening new offices under its existing brands.
Freeman Spogli & Co. sold its majority interest in the company to Welsh, Carson, Anderson & Stowe in 2010. – less