MorningStar. It’s not just a lyrical name. Its roots go far deeper. Founder Ken Jaeger reminisces on the opening chapter of our story….
“It was 2003. I had a dream to start a senior housing company that was defined by the human touch, where love and goodness reigned in every corner—a true home that was resident-centered, where all decisions have, at their core, our residents.
“I had been searching for a company name for months. Nothing seemed quite right. I wanted something that was alive, comforting, but offered a powerful, guiding force. Most importantly, a name that spoke to the passion I have for bringing loving care to seniors.
“Then one day, while reading the Bible, that name—MorningStar—appeared to me while reading the following verse:
“Jesus said, ‘I am the root and the offspring of David, and the Bright and Morning Star.’” (Revelation 22:16)
So named, MorningStar’s mission statements flowed naturally:
•Honor God in our business practices and relationships
•Value all seniors as gifted, contributing individuals
•Invest generously in our employees’ ability to serve well
As we grow, what will keep MorningStar true to its mission? Building the right infrastructure at the right time. Putting the right people in key roles. Staying focused on what really matters. On the inspiration behind our name. – less
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