MotiveQuest is a next-generation market research consultancy and a pioneer of online anthropology. We use organic online conversations to research why people behave the way they do, and how you should address it. We drive actionable insights and intelligence from custom harvested social big data, helping Fortune 500 companies like Microsoft, Samsung, Nike, Kraft, Pfizer, P&G, and many otheres.
We call our technique ‘Online Anthropology’ because rather than pose direct questions to consumers, we observe the conversations consumers have with each other. We have used these techniques in categories ranging from CPG, to automotive, to pharmaceuticals.
While many companies provide social media monitoring services, we believe that to truly leverage the richness of the data available online, one must analyze consumer conversations in the context of business issues and goals. In this approach, we aim to go beyond simply describing what people are saying to better understand why they behave in the ways they do. – less