MTD Products wants to mow down its foes. The outdoor power equipment manufacturer makes walk-behind and tractor mowers, snow throwers, edgers, and tillers under such brands as Cub Cadet, Bolens, Troy-Bilt, White Outdoor, Yard-Man, and Yard Machines. Its MTD Pro and Cub Cadet Commercial lines are geared toward professional landscapers. MTD sells its products through home improvement and farm supply stores, big-box retailers, and hardware shops. The company was formed in 1932 by German immigrants Theo Moll, Emil Jochum, and Erwin Gerhard as the Modern Tool and Die Company. The Moll family owns MTD.
Ohio-based MTD operates facilities in Africa, Asia, Australia, Europe, North America, and South America.
The company has been strengthening its footprint internationally since completing leadership changes. In early 2009 MTD acquired most of Germany-based garden tool manufacturer WOLF-Garten, which provided inroads to the UK market. In early 2010 MTD's Australian arm added the Rover Mowers name to its portfolio after purchasing the brand and related assets from fixtures and fittings maker GWA International for between A$10 million and A$12 million (roughly US$9 million to US$11 million). MTD's emphasis on its global presence arose as its North American business took a hit from the US recession and rising Canadian dollar.
With the recession behind it, MTD is focused on bolstering its US operations. MTD invested $6 million to expand its base in Tupelo, Mississippi, in 2010. The firm added a 525,000-sq.-ft. county-owned building to its network as well as about 100 jobs; the building is located next to MTD's other Tupelo facility. – less