A wholesaler of Southern comfort, Mutual Distributing distributes alcoholic and nonalcoholic beverages in North Carolina. The company, started in 1946, operates from seven locations across the state. Alcoholic beverage brands handled by Mutual Distributing include domestic and imported wine labels by Wyndham Estate, Robert Mondavi, Moet & Chandon, and Folie a Deux, and beers by Anchor, Tecate, Heineken, and Sapporo. The company distributes bottled waters, too, such as Evian, Perrier, San Pellegrino, and Fiji. Mutual Distributing caters to retail customers (supermarkets, convenience stores and specialty package outlets, restaurants, and hotels) in every county in North Carolina.
The company's growth is spurred in part by increasing consumer interest in new alcoholic beverage categories, such as moscatos (a sweet low-in-alcohol wine), and ready-to-drink, wine-based cocktails, coupled with the availability of lower-priced wines at many retail grocery chains. To maintain sales momentum, Mutual Distributing has extended its already vast lineup in such categories, as well as added labels from local and regional wine and beer producers.
Simultaneously, the company has managed the upswing in demand by expanding its warehouse in Charlotte and upgrading its IT infrastructure. Its improved offerings and operations are intended to both strengthen relationships with regional and national chains and build market share. – less