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32 reviews


Pride and Passion began in 1994 when founder Mark Urness began the adventure with little more than a few hundred bucks and an old Ford van.
In the last 16 years as has grown, it has experienced both the thrills of victory and difficult challenges, but through it all, maintained the goals set in the beginning; to provide
 – more... opportunity for all, to treat people honestly, respectfully and equally, and to always go the extra mile for our people and our customers.

We believe the real story of isn't about opening over 90 stores across five states and becoming one of America’s fastest growing Verizon Premium Wireless Retailers; it’s about building something much more important, a place where employees and their families can grow and prosper, and where customers really do experience world class service. At the end of the day these are the relationships that define us.

There’s just something right about doing right by people and it’s that simple yet powerful idea that defines who we are and what you’ll experience with Because anything less simply won’t do.

Our Vision

To build and train an organization of people so profoundly and positively different as to performance, ethics and values that everyone we serve will be inspired by our example and that through this we will establish a lasting legacy of contribution & success to our communities and American business.

Our Mission

To focus all of our talents and energies around the most important people we will ever meet, our customers, and to earn their trust and respect by exemplifying the true spirit of service and a quick willingness to do what is right. – less Employer Reviews
VZW PREMIUM RETAILER SALES ASSOCIATE (Former Employee), Show Low, AZJuly 20, 2015
Wireless Sales and support (Former Employee), Boise, IDJuly 18, 2015
Accounting Specialist (Former Employee), Boise, IDJune 25, 2015
Sales Representative (Former Employee), Riverton, UTMay 13, 2015
Sales Associate (Current Employee), Nampa, IDApril 20, 2015 Salaries
Wireless Sales Consultant
$55,410 per year
Based on 633 jobs
Store Manager
$63,026 per year
Based on 112 jobs
$31,375 per year
Based on 6 jobs
Sales Representative
$20,000 per year
Based on 5 employees
Accounting Specialist
$32,500 per year
Based on 4 jobs