This is my life, but please don't leave me alone. MyLife.com operates a "people search engine" through which members can contact past co-workers, friends, and family members. The company has more than 38 million members, nearly all of which are located in the US. Registration on the site is free, but users pay a subscription fee to make contacts and access premium features such as the reverse search engine "Who's Searching for You?". The company reports its database includes more than 205 million US profiles, 1.2 billion total worldwide records, and nearly 800,000 active paid subscribers. Formerly Reunion.com, the company changed its name to MyLife.com in 2009 after acquiring people search engine Wink.com.
The company continues to make enhancements to its service in order to attract more members and subscribers. In 2010 it launched its QuickMatch Singles service for dating and singles connections, capitalizing on the fact that a large portion of its members use MyLife.com to find a mate. Also that year the company re-launched Reunion.com for classmate re-connections.
MyLife.com has steadily built itself up through acquisitions. Past deals have included HighSchoolAlumni.com from IGN Entertainment (then Snowball.com) and PlanetAlumni.com, with a combined membership of nearly 7 million users. Another significant purchase was MyAddressBook.com, with nearly one million users and 10 million address book entries.
The company was founded by CEO Jeffrey Tinsley, founder and former CEO of GreatDomains.com, in 2002. He formed Reunion.com after meeting his wife at their 10-year high school reunion. Reunion.com purchased Wink in 2008, primarily to gain Wink's proprietary people search technology. After the combination, the firm rebranded itself as MyLife to reflect its desire to be a source for users to find and keep track of everyone in their life.
Investors include Tinsley; Venture capital firm Oak Investment Partners; Richard Rosenblatt, chairman and CEO of Demand Media and former chairman of Myspace; and Andy Mazzarella, former CEO of eForce Media. – less